Internet has made newsletters powerful marketing tools for businesses of all sizes. With the internet, you can search for stories, research ideas and find pictures. You can also quickly and easily distribute your newsletters by email.
A newsletter is a great way to inform, educate and entertain clients and prospects. Newsletters can be an effective way to update clients, position yourself and your company as leaders in your industry, and strengthen your customer relationshipsdubious analogies.
This guide will help you produce your next (or initial) newsletter with success. Let me share with you some tips for producing a newsletter your clients and prospects will love. I will show you how to make it so that they open it every time you send them it. And then, they’ll pass it along to their friends.
I hope you find this information useful and wish you success with your newsletters. For more information on newsletters as well as other Internet Marketing topics, visit my site.
- Set the frequency of your newsletter.Your readers will need to be informed about when you expect to receive your newsletter. It is important to stick to the frequency chosen so you have deadlines for work and can establish a routine. This will ensure you receive the best newsletters for your business.
- Know your audience. You must know a lot about your customers before you can write content for their newsletters.The profile should be representative of your customer. It’s not necessary that all your customers fit the profile but it’s a good tool to help you identify potential topics that may interest them. Clients will read your newsletter more often if they find the stories interesting.
- Get feedback from readers – it is a great idea to get feedback from them.It sounds easy and it is. Just send them an email survey and they will rate the newsletter. They can also comment on the topic or suggest new topics. This will ensure the readers are receiving the information they want and increase your subscribership.
- You should know who your competitors are – subscribe the newsletters to find out more about them.Their newsletter can be used to keep you up to date on the happenings in their company as well as to inspire you to improve it. Keep in mind that they might subscribe too to your newsletter so don’t copy their content!
- Plan your content. You can start planning your newsletters ahead of time so you can organize them and do any research.Look out for potential events that might be of interest for your clients to make sure you include them in future newsletters. Be sure to keep your content fresh and relevant for both existing and future clients.
- Use a Template – Consistency is very important when it comes to newsletters. Therefore, make sure that you have a template in place and use it with each issue.This will make newsletter production easy as you will only need to think about the content. Additionally, it will help keep your brand image consistent.
- It’s a newsletter. Not an advertisement. The rule of thumb for newsletters is that 80% should be about the reader and 20% should be about your business.If there’s nothing in your newsletter that is of interest to the reader or they’re being bombarded with marketing messages they won’t read your newsletter again. It’s a good idea for your newsletter to contain three to four stories of general information and one product or company update.
- It’s all down to the headline. If the headline isn’t catchy, your readers are unlikely to read the rest.Be sure to grab your audience with your headlines and get them to keep reading. Now that they are reading past the headline, it is time to grab their attention with the first paragraph. Keep it short and catchy, and don’t forget to include the most important information.
- Use simple language. Keep in mind that you are there to “express” and not to “impress”.Don’t confuse the reader with technical terms and jargon. It will cause them to stop reading. If necessary, use common everyday language.
- Proofread, edit, proofread. Get someone else to proofread your newsletter.It is important to always use the spellcheck function in your wordprocess. You can also ask at least one person to review your newsletter, as small errors are easy to overlook.
- Keep your stories succinct – people can’t afford to spend a lot of time reading long stories.If you have a lot more information than you want to share, summarize it into a list. It is a good idea to start with the most important parts of your story and give the reader a link that will take them to more.
- Keep the number and quality of stories to a minimum. Each newsletter edition doesn’t have to contain more than you can handle.Your time is limited and people won’t be able to read more that three to six stories. It is better if you save the stories so you don’t waste as much time.
- Do not show all email addresses. You will be sending out your newsletter to a large client base, so you don’t want everyone to have access.BCC (Blind Carbon Copy), a feature in your email program that hides the addresses of all recipients, is an option.
- A table of contents can be useful for guiding the reader to the section that interests him.They are also enticed by the table of content, which explains to the reader what they can expect from the newsletter.
- You should offer a signup form. Always have a signed-up sheet on your newsletters. It will make it easy for recipients to forward the email to their friends or to pass the information along to others.It is a good idea also to link this signup form directly with your database, so that the email address can automatically be added to your contacts in order to promote your future marketing activities.
- You can send a friend link or a newsletter to them.Just click on this link and send the email address to your friend or colleague. The new contact will then receive the newsletter and be able to sign up for the mailing list. This is a great tool to facilitate referrals and allow you to reach more people.
- Include a privacy declaration – this is important legal information.You must tell recipients exactly what your plans are for their information. Include a privacy statement at the bottom of each newsletter or in the footer.
- You should include an unsubscribe feature – Spam laws across the world are extremely strict.This is a requirement for all newsletters. It allows recipients to unsubscribe at any time. SPAM laws have severe penalties so be sure to give your readers a way to opt out of your mailing list.
Here’s a quick list of 18 tips for improving newsletter quality.
I wish all of you the best with your newsletters.